Supporting Small and Diversity-Owned Contractors: Building a Kinder, More Inclusive Construction Industry

As consumers, we recognize the power of our spending choices. Every dollar we spend is a vote for the kind of market—and world—we want to see. This principle has fueled movements like Small Business Saturday and highlighted woman-owned and diversity-owned businesses across major e-commerce platforms like Amazon. By consciously choosing where to spend, we’re advocating for a future that’s equitable and representative of the diverse world we live in.

Did I mention Pigybak is woman-owned and founded? That’s why we’re so passionate about championing diversity in the construction and home renovation industry. According to BuilderTrend, only 10.9% of home contractors are women, many of whom face unique challenges, such as not being taken seriously in a traditionally male-dominated field. Women and diverse contractors bring fresh perspectives, skills, and creativity that are often overlooked. Supporting them in the home improvement space offers tangible benefits—not just to them, but to your community, your project, and the industry as a whole.

Here’s why hiring small and diversity-owned contractors matters, and how it directly impacts your community and beyond:

diversity-owned contractors minority owned veteran owned woman owned small businesses

1. Economic Growth and Job Creation

Small contractors, especially diversity-owned ones, are essential to local economic growth. By hiring them, you directly sustain and expand their businesses, leading to:
- Job creation: Local contractors hire from within the community, creating more employment opportunities.
- Economic activity: Dollars spent on local services are reinvested into the community, boosting overall economic health.
When you hire these contractors, you’re not just funding a single project—you’re contributing to a thriving local economy. Learn more about the impact of supporting small businesses from the SBA.

2. Community Development

Small home contractors are often deeply rooted in their local communities. Their projects aren’t just transactions—they’re personal contributions to the places they call home.
- Fostering local employment: Keeping projects within the community strengthens the local workforce.
- Enhancing neighborhoods: These contractors often focus on improving the aesthetics and quality of local housing, leaving a lasting impact on the area.
At Pigybak, we believe in empowering local contractors to contribute to community progress—and we make it easy to find them through our platform.

3. Innovation and Creativity

Small and diverse contractors bring fresh perspectives and unique approaches to home construction and renovation.
- New techniques and materials: Diverse contractors often introduce creative solutions and eco-friendly practices.
- Unique designs: By working with these contractors, you’re more likely to achieve a personalized and innovative outcome for your home.
When you choose small contractors, you’re investing in ideas that push the industry forward. Discover more about how diverse perspectives drive innovation from McKinsey.

4. Personalized Service and Attention to Detail

Smaller contractors pride themselves on offering a more hands-on approach.
- Customer focus: With smaller teams, contractors can provide a more personalized and tailored service.
- Close collaboration: Homeowners have the opportunity to work directly with contractors, ensuring that every detail of the project meets their expectations.
With Pigybak, you can filter contractors not just by ratings, but also by causes you care about—like supporting woman-owned businesses—making your home renovation experience as personal as possible.

5. Social Impact and Empowerment

Supporting diversity-owned contractors promotes inclusivity in the construction industry, creating opportunities for underrepresented groups.
- Reducing barriers: By choosing these contractors, you’re helping to break down barriers in a historically male-dominated field.
- Creating role models: Supporting diversity-owned businesses provides visibility and inspiration for the next generation of contractors from underrepresented backgrounds.
Pigybak tags diversity-owned contractors on our platform, making it easy to support those making a difference in their industries and communities.

6. Skill Development and Training

Hiring small contractors not only benefits your project—it helps build the next generation of skilled tradespeople.
- Investing in growth: Supporting small businesses allows them to reinvest in their operations and expertise.
- Training opportunities: Many small contractors provide apprenticeships and on-the-job training, passing valuable skills to others in the community.
This creates a ripple effect, strengthening the construction industry as a whole.

How Pigybak Supports Small and Diversity-Owned Contractors

At Pigybak, we’re passionate about creating a construction industry that’s inclusive, innovative, and community-focused. Here’s how we’re making it happen:
- Tagging Features: Easily find contractors who are woman-owned, minority-owned, or veteran-owned, so you can support causes you care about while hiring top-rated professionals.
- Job Clustering: Contractors can group nearby jobs to reduce travel, save on fuel, and lower emissions—benefiting both their businesses and the environment.
- Local Focus: Our platform prioritizes connecting homeowners with contractors in their area, fostering economic growth and stronger communities.
Conclusion: Build a Better Future with Small and Diversity-Owned Contractors

When you hire small home contractors and diversity-owned businesses, you’re not just renovating your home—you’re shaping a more equitable, innovative, and sustainable construction industry. From boosting local economies to fostering creativity and inclusivity, these contractors bring immense value to every project they undertake.

At Pigybak, we’re proud to support this movement. Whether you’re planning a small repair or a major renovation, we make it easy to find and support contractors who align with your values. Ready to make a difference? Sign up for early access at www.pigybak.com and help us build a kinder, more neighborly world—one project at a time.